| Title | Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda |
|---|---|
| ID_Doc | 78167 |
| Authors | Sendawula, K; Kimuli, SNL; Turyakira, P; Kibanja, G |
| Title | Social media perceptions, readiness and usage in fostering sustainable growth of micro and small enterprises in Uganda |
| Year | 2022 |
| Published | African Journal Of Economic And Management Studies, 13, 4 |
| Abstract | Purpose The purpose of this study is to investigate the influence of social media, perception, readiness and usage on sustainable growth of micro and small enterprises (MSEs) in Uganda. Design/methodology/approach This study is cross-sectional and adopted a mixed method approach. Data was gathered through a questionnaire survey of 212 business owner-managers that are members of the Uganda Small Scale Industries Association (USSIA) and engaging 8 business managers in the in-depth interviews to support and strengthen the quantitative results. Data analysis was done using statistical package for social sciences (SPSS.24) and Atlas ti.8. Findings The study reveals that social media perception, readiness and usage positively influence sustainable growth of MSEs in Uganda. However, the insufficient soft and technical skills, lack of devices such as computers and smartphones and the high cost of Internet data undermine the usage of social media by business owner-managers for sustainable growth of their businesses. Practical implications The findings demonstrate what policymakers, social media operators and business owner-managers need to do to enhance integration of social media platforms and channels into the operations of MSEs in Uganda. Originality/value This study adds to existing literature on social media technology in MSEs with evidence from Uganda. The study results are likely to foster usage of social media as policymakers and social media providers will come up with appropriate strategies to unlock the social media potential of the business owner-managers for sustainable business growth in Uganda. |
Similar Articles
| ID | Score | Article |
|---|---|---|
71694
|
Mamorobela, S; Buckley, S Factors Influencing Adoption of Social Media Strategies by SMMEs in South Africa(2019) | |
| 72812
|
Oyewobi, LO; Adedayo, OF; Olorunyomi, SO; Jimoh, R Social media adoption and business performance: the mediating role of organizational learning capability (OLC)(2021)Journal Of Facilities Management, 19, 4 | |
| 10629
|
Bruce, E; Keelson, S; Amoah, J; Egala, SB Social media integration: An opportunity for SMEs sustainability(2023)Cogent Business & Management, 10, 1 | |
| 73324
|
Amoah, J; Belás, J; Khan, KA; Metzker, Z Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach(2021)Management & Marketing-Challenges For The Knowledge Society, 16, 1 | |
| 78445
|
Dvorsky, J; Bednarz, J; Blajer-Golebiewska, A The impact of corporate reputation and social media engagement on the sustainability of SMEs: Perceptions of top managers and the owners(2023)Equilibrium-Quarterly Journal Of Economics And Economic Policy, 18, 3 | |
| 77478
|
Rahman, RU; Shah, SMA; El-Gohary, H; Abbas, M; Khalil, SH; Al Altheeb, S; Sultan, F Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries(2020)Sustainability, 12, 24 | |
| 34315
|
Chatterjee, S; Chaudhuri, R; Sakka, G; Grandhi, B; Galati, A; Siachou, E; Vrontis, D Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support(2021)Sustainability, 13, 21 | |
| 75070
|
Mamorobela, S; Buckley, S Evaluating the Effectiveness of Social Media on Knowledge Management Systems for SMEs(2018) | |
| 71616
|
Kimuli, SNL; Sendawula, K; Nagujja, S Digital technologies in micro and small enterprise: evidence from Uganda's informal sector during the COVID-19 pandemic(2021)World Journal Of Science Technology And Sustainable Development, 18.0, 2 | |
| 65903
|
Tajpour, M; Hosseini, E; Mohammadi, M; Bahman-Zangi, B The Effect of Knowledge Management on the Sustainability of Technology-Driven Businesses in Emerging Markets: The Mediating Role of Social Media(2022)Sustainability, 14.0, 14 |