| Title | Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers |
|---|---|
| ID_Doc | 78181 |
| Authors | Hasbullah, NN; Sulaiman, Z; Mas'od, A; Sugiran, HSA |
| Title | Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers |
| Year | 2022 |
| Published | Sustainability, 14, 4 |
| Abstract | The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away from conventional to green products. Understanding the factors that influence consumer purchasing decisions is critical in developing the demand for and commitment to sustainable apparel consumption. In support of the United Nation's efforts to promote sustainable consumption in Malaysia, a study was conducted to determine the motivating factors that influence consumers' purchase intentions for sustainable apparel. The moderating effect of fashion consciousness on the outcome was also examined. An extended model of the Motivation-Opportunity-Ability (MOA) Theory and Self-Determination Theory (SDT) was developed and tested using 324 responses collected from the Malaysian millennial generation in six major urban locations. The results of the structural equation modelling analysis indicated that the elements of motivation, opportunity, and ability were all positively linked with the sustainable apparel purchase intention. Fashion consciousness had a moderating effect on the relationships between the three drivers (motivation, opportunity, and ability) and purchase intention. The research findings provide valuable insights for businesses to formulate a sustainable and unified business model that incorporates environmental, social, and consumer considerations into core business practices. These insights would also help designers to advance the development of sustainable products as an area of innovation and support policymakers in achieving the UN's 17 Sustainable Development Goals (SDGs). |
Similar Articles
| ID | Score | Article |
|---|---|---|
8339
|
Lin, PH; Chen, WH Factors That Influence Consumers' Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts(2022)Sustainability, 14.0, 14 | |
| 15455
|
Koay, KY; Lim, WM; Khoo, KL; Xavier, JA; Poon, WC Consumers' motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior(2024)Journal Of Product And Brand Management, 33, 5 | |
| 65288
|
Jung, HJ; Oh, KW Exploring the Sustainability Concepts Regarding Leather Apparel in China and South Korea(2019)Sustainability, 11.0, 19 | |
| 67594
|
Lang, CM; Armstrong, CMJ Fashion leadership and intention toward clothing product-service retail models(2018)Journal Of Fashion Marketing And Management, 22, 4 | |
| 13185
|
Kovacs, I Circular Fashion From The Perspective Of Young Consumers - Measurement And Managerial Relevance(2021)Polish Journal Of Management Studies, 24, 2 | |
| 12733
|
Kovacs, I Perceptions And Attitudes Of Generation Z Consumers Towards Sustainable Clothing: Managerial Implications Based On A Summative Content Analysis(2021)Polish Journal Of Management Studies, 23.0, 1 | |
| 74890
|
Tandon, A; Sithipolvanichgul, J; Asmi, F; Anwar, MA; Dhir, A Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions(2023)Business Strategy And The Environment, 32, 6 | |
| 74876
|
Kumar, A; Prakash, G; Kumar, G Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study(2021) | |
| 19857
|
Dangelico, RM; Alvino, L; Fraccascia, L Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers(2022) | |
| 10396
|
Liu, CL; Bernardoni, JM; Wang, ZJ Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value(2023)Sustainability, 15, 10 |