Title | Economic sustainability of quality-enhancing business models in the Norwegian cod industry |
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ID_Doc | 78226 |
Authors | Bertheussen, BA; Dreyer, B; Reiertsen, A |
Title | Economic sustainability of quality-enhancing business models in the Norwegian cod industry |
Year | 2020 |
Published | |
Abstract | This study describes three fundamental quality-enhancing business models in the Norwegian cod industry, which challenge the traditional and dominant volume-focused wild catch model: a quality-enhancing Live storage model, a quality-enhancing Farm raised model, and a Wild-caught Quality model. Furthermore, the study explores whether the models are sustainable based on their performance over almost two decades along three critical dimensions: capability to counteract seasonal fluctuations, ability to obtain a premium price, and growth potential. Finally, the paper outlines managerial and political implications of the findings. |
https://doi.org/10.1016/j.marpol.2020.103821 |
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