| Title | The impact of corporate reputation and social media engagement on the sustainability of SMEs: Perceptions of top managers and the owners |
|---|---|
| ID_Doc | 78445 |
| Authors | Dvorsky, J; Bednarz, J; Blajer-Golebiewska, A |
| Title | The impact of corporate reputation and social media engagement on the sustainability of SMEs: Perceptions of top managers and the owners |
| Year | 2023 |
| Published | Equilibrium-Quarterly Journal Of Economics And Economic Policy, 18, 3 |
| Abstract | Research background: Small and medium-sized enterprises (SMEs) play a fundamental role in countries' economies. Currently, entrepreneurs are struggling not only with the uncertainty of the business environment, but also with high expectations for businesses to be run in a sustainable way. Therefore, the impact of corporate reputation and social media on sustainability is an area of interest for entrepreneurs. In this context, little research has been conduct-ed on their perception of the linkage between these issues. Furthermore, there has been no direct explanation of the effects of SMEs' reputation and social media usage on their sustaina-ble development, especially in the V4 countries.Purpose of the article: This article defines, quantifies, and verifies the effects of corporate reputation and social media on sustainable development as perceived by SMEs' owners and top managers in the V4 countries. Methods: Data were gathered in December 2022 and January 2023 using the computer -assisted web interviewing (CAWI) method. The survey was designed based on a literature review and experts' opinions. Respondents (top managers of SMEs, n = 1090) were asked questions on their firms' characteristics, reputation, social media usage and sustainable devel-opment. The linear regression modelling (LRM) was utilised to evaluate the hypothesis.Findings & value added: The study revealed a strong relationship between owners' and top managers' perceptions of the importance of both corporate reputation and sustainable devel-opment in SMEs. The belief that social media supports the growth of companies' performance is related to the understanding of the concept of sustainable business development. Surpris-ingly, for the owners and top managers of SMEs in V4 countries, there was no relationship between the awareness of social media usage to share information with customers and part-ners and the understanding of sustainable business growth. |
| https://journals.economic-research.pl/eq/article/download/2703/2117 |
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