Knowledge Agora

Title	Designing New Business Model As A Breakthrough Innovation For Competitive Advantage Creation
ID_Doc	78567
Authors	Spacek, M; Stepán, M
Title	Designing New Business Model As A Breakthrough Innovation For Competitive Advantage Creation
Year	2013
Published
Abstract	The paper submitted deals with creating competitive advantage by means of setting up new business model. New business model establishment is always risky procedure with quite uncertain consequences. In managerial practice there exist critical situations where pushing through new business may become a superior tool for competitive advantage generation. No doubt that telecommunication services are believed to contain hidden business potential which can be unleashed as soon as legislation barriers are lifted. Such a situation is expected to come into effect in a moment when the government resumes a tender for additional telecommunication operator. It is mandatory for the winner of the tender to enable so called virtual telecommunication operators to enter the telecommunication market and reinforce competitiveness of this market. Many a newcomer considers entering this market but it is far from easy to develop functioning business model which would assure sustainable competitive advantage and continuous growth. This paper made a point to propose normative model of virtual operator foundation which would be almost generally applicable by any potential newcomer to budding virtual telecommunication market.
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