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Title	Sustainable Management From The Innovation Perspective And Circular Economy: The Native Case
ID_Doc	900
Authors	Sehnem, S; Pereira, SCF; Jabbour, CJC; Godoi, LR
Title	Sustainable Management From The Innovation Perspective And Circular Economy: The Native Case
Year	2020
Published	Revista Eletronica De Estrategia E Negocios-Reen, 13, 3
Abstract	This study analyzes the practices of circular economy and sustainable innovations that were adopted by Native - the largest producer of organic cane in Brazil. A documentary analysis was carried out and supported by two in-depth interviews. The results suggest that: (i) Native is a reference in the adoption of circular economy practices in terms of production, processing, industrialization and in the adoption of clean energies; (ii) sustainable innovations corroborate the prospect of transforming the production chain into an organic and sustainable chain; (iii) the launch of its own green seal will contribute to legitimize the brand in the institutional environment.
PDF	https://portaldeperiodicos.unisul.br/index.php/EeN/article/download/9339/pdf

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