| Title |
Scaling circular business models: strategic paths of second-hand fashion retail |
| ID_Doc |
10830 |
| Authors |
Hultberg, E |
| Title |
Scaling circular business models: strategic paths of second-hand fashion retail |
| Year |
2024 |
| Published |
|
| DOI |
10.1108/JFMM-10-2023-0260 |
| Abstract |
PurposeThe purpose of this study is to explore the process of scaling second-hand fashion and how different strategic paths develop over time. This is theoretically grounded in two distinct scaling logics synthesised from the literature: a process that includes strategies for organisational growth (breadth-scaling) and a process that influences change in formal and informal institutions (depth-scaling).Design/methodology/approachThe paper presents a process-based study based on the growth of a second-hand fashion retail organisation over 20 years. Qualitative materials such as interviews, observations and documents were collected and analysed.FindingsThe findings illustrate how a circular business model (CBM) can make use of a mix of strategies aiming for both organisational growth and impacting practices and habits within the fashion industry. Strategies building on breadth-scaling logic are found to be a prerequisite for engaging with depth-scaling strategies since they contribute to necessary resources and confidence, while depth-scaling secures future scaling opportunities by changing the conditions for scale.Originality/valueThe study contributes to the relatively scant literature on the process of scaling CBMs by exploring how different strategic paths unfold over time. The process-based approach, in combination with the two scaling logics, gives new insights into how CBMs go from niche to mainstream and thus influence the transition to a circular economy (CE). |
| Author Keywords |
Circular business model; Second-hand; Scalability; Fashion retailing |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:001303696900001 |
| WoS Category |
Business; Management |
| Research Area |
Business & Economics |
| PDF |
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