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Scientific Article details

Title How do corporate charitable and economic social responsibility practices help to improve the quality of work life for employees?
ID_Doc 12651
Authors Pham, QM; Dhir, M; Guillomet, TC
Title How do corporate charitable and economic social responsibility practices help to improve the quality of work life for employees?
Year 2022
Published Worldwide Hospitality And Tourism Themes, 14.0, 3
DOI 10.1108/WHATT-02-2022-0021
Abstract Purpose The study compares the corporate social responsibility (CSR) actions of two sectors of hospitality, tourism and travel (hotels and airlines) by researching what Six Sense hotels (a hotel brand) and Air Canada (an airline company) have been doing in order to respond to the 17 Sustainable Development Goals (SDGs) and how they apply the concept of CSR in their operational activities. The article also considers how these activities align with quality-of-life (QoL) dimensions and contemporary CSR dimensions. Design/methodology/approach Provides a detailed comparative, case study analysis of the reported CSR practices of companies in different sectors of the hospitality and tourism industry based on competitive strategy; environmental protection; internationalization of CSR; and transparency and accountability. The impact of the varied initiatives on quality of work life (QWL) and QoL is also considered together with implications for the circular economy (CE). Findings Analysis of the two case study examples suggests that these companies' activities are designed to promote sustainability. The findings also suggest that there is a positive relationship between CSR activities and QoL that the case study companies are aware of this and are doing all they can to sustain this relationship given the benefits it yields. Originality/value Uses case study analysis of Six Senses Hotels Resorts & Spas and Air Canada to conduct a comparative analysis of the reported CSR practices of companies in different tourism sectors based on competitive strategy; environmental protection; internationalization of CSR; and transparency and accountability.
Author Keywords Corporate social responsibility; Quality of life; Work-life balance
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Emerging Sources Citation Index (ESCI)
EID WOS:000779678000001
WoS Category Hospitality, Leisure, Sport & Tourism
Research Area Social Sciences - Other Topics
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