| Abstract |
The Eco-social transition is the transformation of societies towards ways of life in harmony with nature, especially within the context of the current ecosystem crisis. The dynamics and media routines related to the configuration of the agenda setting are fundamental to this process, supported by the theories of framing and priming. In this sense, the media might become an inspiring reference for society or, on the contrary, simply act as a parapet, as we indeed assume in this article. This study analyses the presence of eco-social transition themes in the programming and main news programmes of the general television channels with state coverage in Spain: TVE1, La2, Antena3, Cuatro, Telecinco and LaSexta. The methodological design is based, on the one hand, on the quantitative analysis of the programming schedules for four weeks. On the other hand, the news programmes of the aforementioned channels were analysed, quantifying those pieces of news related to topics that might favour the eco-social transition, either by focusing on ecosystem problems or by presenting circular economy alternatives, among other mechanisms. The results show that only the public channels broadcast ecological programmes, and nowhere does this programming exceed 2% of the total of their programming. In relation to the presence of these topics in the news with national coverage, it does not attain 4% of its content. This minimal incidence indicates that much remains to be done. Research derived from the application of Irscom (Indicator of Social Profitability in Communication, LabCOMandalucia, University of Malaga) to television channels. |