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Scientific Article details

Title Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior
ID_Doc 1712
Authors Hazen, BT; Mollenkopf, DA; Wang, YC
Title Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior
Year 2017
Published Business Strategy And The Environment, 26, 4
DOI 10.1002/bse.1929
Abstract For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers' attitudes and behaviors. Research typically considers either micro-level or macro-level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro-level factors of price, government incentives and environmental benefits with the moderating influence of micro-level consumer attitudes to examine consumers' intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright (C) 2016 John Wiley & Sons, Ltd and ERP Environment
Author Keywords remanufacturing; circular economy; consumer behavior; push-pull-mooring (PPM) theory; switching intention; sustainable development
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000403745000004
WoS Category Business; Environmental Studies; Management
Research Area Business & Economics; Environmental Sciences & Ecology
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