| Title |
What makes hot beverage vending machine cups eco-friendly? A research into consumer views and preferences |
| ID_Doc |
18363 |
| Authors |
Bertossi, A; Troiano, S; Marangon, F |
| Title |
What makes hot beverage vending machine cups eco-friendly? A research into consumer views and preferences |
| Year |
2023 |
| Published |
British Food Journal, 125.0, 13 |
| DOI |
10.1108/BFJ-03-2022-0263 |
| Abstract |
PurposeThis study aims to gain a first explorative view on what intrinsic/extrinsic attributes a generic cup for hot beverage should possess to be perceived as eco-friendly, and how some attributes of a hot beverage could influence consumers' purchase decision and willingness to pay (WTP) for that beverage dispensed by vending machines (VMs).Design/methodology/approachA questionnaire was developed in 2021 and sent to all students of an Italian university campus. For the first goal, students were asked to assign a score to some eco-friendly intrinsic/extrinsic attributes using a five-point Likert scale. For the second aim, a choice experiment with six scenarios was developed.FindingsBoth intrinsic and extrinsic attributes play a key role in shaping students' opinions and preferences. Results indicate that students are attracted by the idea of a cup that communicates its environmental properties through corresponding labels and information, and it is made by materials that guarantee biodegradability, recyclability or reusability.Originality/valueThe research represents the first academic attempt to provide a first consumers' viewpoint on the importance of eco-friendly attributes of cups for hot beverages able to influence consumers' perceptions and consumption choices of hot beverages dispensed by VMs. |
| Author Keywords |
Vending; Eco-friendly; Cup; Perception; Preferences; Choice experiment |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED) |
| EID |
WOS:000930887600001 |
| WoS Category |
Agricultural Economics & Policy; Food Science & Technology |
| Research Area |
Agriculture; Food Science & Technology |
| PDF |
https://www.emerald.com/insight/content/doi/10.1108/BFJ-03-2022-0263/full/pdf?title=what-makes-hot-beverage-vending-machine-cups-eco-friendly-a-research-into-consumer-views-and-preferences
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