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Scientific Article details

Title Innovation capabilities for sustainability: a comparison between Green and Gray companies
ID_Doc 19613
Authors Ostermann, CM; Nascimento, LD; Lopes, CMCF; Camboim, GF; Zawislak, PA
Title Innovation capabilities for sustainability: a comparison between Green and Gray companies
Year 2022
Published European Journal Of Innovation Management, 25.0, 4
DOI 10.1108/EJIM-01-2021-0005
Abstract Purpose This paper aims to identify and compare the arrangements of innovation capabilities and their correlation with the socio-environmental responsibility of two groups: companies with less socio-environmental concern (Group Gray) and companies with greater socio-environmental concern (Group Green). Design/methodology/approach Descriptive and quantitative research with 1,322 Brazilian manufacturing companies was conducted. We analyzed (1) the actual arrangement of capabilities and (2) the ideal arrangement of capabilities with the greatest impact on innovation. Findings Results suggest that there is a difference in the arrangement of capabilities between the two groups. Also, there is a difference between the capabilities that effectively receive the companies' attention and the capabilities that should be valued and developed. Green companies must focus their efforts on Transaction capability, followed respectively by Management, Development and Operation capabilities. Gray companies must focus on Development capability, followed by Management, Transaction and Operation capabilities. Originality/value By identifying the ideal capability arrangement, this research provides important information that can guide managers in planning internal strategies for investments, prioritizing management efforts and rearranging capabilities to boost innovation for sustainability.
Author Keywords Capability; Sustainable innovation; Eco-innovation; Manufacturing industry; Socio-environmental responsibility
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000646301900001
WoS Category Business; Management
Research Area Business & Economics
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