| Title |
Reward-based crowdfunding for building a valuable circular business model |
| ID_Doc |
20620 |
| Authors |
Leone, D; Pietronudo, MC; Gabteni, H; Carli, MR |
| Title |
Reward-based crowdfunding for building a valuable circular business model |
| Year |
2023 |
| Published |
|
| DOI |
10.1016/j.jbusres.2022.113562 |
| Abstract |
Reward-based crowdfunding is a source of funds for innovative start-ups. However, prior literature paid little attention to how this phenomenon occurs when such micro-firms market products and services within the context of the so-called circular economy (CE) and for more sustainable innovation. We aim to explore the potential of reward-based crowdfunding in designing and orchestrating a circular business model for micro -firms. Drawing on this evidence, the present study performs a multiple case study analysis of selected best practices by sustainable projects funded on the Kickstarter platform. Results show that reward-based crowd -funding shapes circular business models (CBM) in informational mechanisms, collaborative innovation networks, and marketing aspects. Furthermore, reward-based crowdfunding reduces risks connected to the CBM, such as uncertainty and the long-range perspective for campaign creators and customers. |
| Author Keywords |
Reward -based crowdfunding; Circular economy; Business models; Sustainability; Innovation management |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000916282800001 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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