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Title The Pro-Circular Change Model (P-CCM): Proposing a framework facilitating behavioural change towards a Circular Economy
ID_Doc 2240
Authors Muranko, Z; Andrews, D; Newton, EJ; Chaer, I; Proudman, P
Title The Pro-Circular Change Model (P-CCM): Proposing a framework facilitating behavioural change towards a Circular Economy
Year 2018
Published
DOI 10.1016/j.resconrec.2017.12.017
Abstract A Circular Economy is an economic and industrial system where resources are kept in use for as long as possible. This system is an alternative to the "take-make-use-dispose" path which is followed in many industries. Businesses can adopt a circular approach to production by implementing a range of alternative business models. These models require consumer acceptance, however a number of behavioural barriers are currently preventing the development and adoption of a Circular Economy. There is little research on behaviour change with specific regard to the Circular Economy. This is due to the concepts' multidisciplinary scope which makes data collection methods expansive and challenging. The Pro-Circular Change Model (P-CCM) is a novel theoretical framework, which uses a Theory of Planned Behaviour (TPB), Pro-Circular Values (P-CVs) and Persuasive Communication (PC) to identify and influence behaviours that can support the development of a Circular Economy. For the purpose of the model, behaviours that are brought about due to the prioritising of resource-efficiency were defined as Pro-Circular.
Author Keywords Circular Economy; Behaviour change; Theory of Planned Behaviour; Persuasive Communication; Pro-Circular Behaviour
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000434902400014
WoS Category Engineering, Environmental; Environmental Sciences
Research Area Engineering; Environmental Sciences & Ecology
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