| Title |
How consumer shopping habits affect willingness to embrace sustainable fashion |
| ID_Doc |
22761 |
| Authors |
Colasante, A; D'Adamo, I; Rosa, P; Morone, P |
| Title |
How consumer shopping habits affect willingness to embrace sustainable fashion |
| Year |
2023 |
| Published |
|
| DOI |
10.1080/13504851.2023.2290578 |
| Abstract |
Sustainability represents the greatest economic challenge of the current century, speaking to the need to move from a profit orientation that disregards social and environmental costs to one that properly considers such dimensions (i.e. the circular economy). The clothing industry has a strong negative impact on the environment and, for this reason, a quick transition from 'fast' to 'circular' fashion is needed. The present work aimed at analysing how consumer habits determine willingness to embrace circular fashion, with a special focus on the second-hand (i.e. re-use) market. Based on questionnaire data, consumers were classified into fast or slow fashion groups. The results revealed that fast fashion consumers mainly focused on price and had a lower propensity to purchase second-hand garments. Hence, interventions to increase consumer awareness of the environmental impact of fast fashion are needed. |
| Author Keywords |
Sustainability; second-hand; fast fashion; fashion industry |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:001113806600001 |
| WoS Category |
Economics |
| Research Area |
Business & Economics |
| PDF |
https://www.tandfonline.com/doi/pdf/10.1080/13504851.2023.2290578?needAccess=true
|