| Title |
Analysis of circular economy of E-commerce market based on grey model under the background of big data |
| ID_Doc |
2469 |
| Authors |
Peng, X; Li, X; Yang, X |
| Title |
Analysis of circular economy of E-commerce market based on grey model under the background of big data |
| Year |
2022 |
| Published |
Journal Of Enterprise Information Management, 35, 4/5 |
| DOI |
10.1108/JEIM-01-2021-0015 |
| Abstract |
Purpose In order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market. Design/methodology/approach Construct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market. Findings The results show that the Grey system theory model can play an important role in the data analysis of circular economy of the e-commerce market. Originality/value Use Grey model to analyze e-commerce data, discover e-commerce market rules and problems and then optimize e-commerce market. |
| Author Keywords |
Market potential prediction; Grey system theory; E-commerce market; Empirical research; Circular economy |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000670660200001 |
| WoS Category |
Computer Science, Interdisciplinary Applications; Information Science & Library Science; Management |
| Research Area |
Computer Science; Information Science & Library Science; Business & Economics |
| PDF |
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