| Abstract |
Sustainable development involves constant efforts to reduce pollution by using resources as efficiently as possible. One of the sources of pollution is waste from packaging, recovery, and of course, the possibility of recycling them. The research theme of this paper is the reverse logistics of plastic packaging, which allows the realization of the idea of circular economy and green logistics, which promotes the idea of sustainable development. The EU is strongly committed to issues related to the management of plastic packaging and waste to reduce environmental pollution and achieve circularity goals. Through this article, we aim to highlight the degree to which the EU member states are included in the plastic packaging recycling targets for the year 2030. To highlight the evolution trend for the recycling rate of plastic packaging, we used an advanced forecasting model that runs a series of variables in order to draw up a forecast as accurate as possible. After highlighting the recycling rates for plastic packaging at the level of the EU member states, we proceeded to outline some recommendations in order to encourage the EU member states to make the recycling process more efficient. The current study continues the series of studies dealing with the problem of recycling, but it covers a topic not addressed until this moment, namely the behavior of the citizen regarding the recycling activity seen through the prism of national culture. The current study aims to strengthen the specialized literature in this field and to offer innovative solutions that appeal to the respective national cultures regarding the availability of the populations of the EU member states to address the problem of recycling plastic packaging, not only from a legislative perspective but also from a cultural one. In conclusion, this study generates a model of approach to government policies regarding the recycling of plastic packaging considering the types of national cultures prevailing in the EU member countries, with this being possible by grouping the countries into culturally homogenous clusters. In this way, the environmental policies enunciated by governments can be adapted to convey the message in a more personal way, considering the cultural differences between the EU member states. |