| Abstract |
Kelliher and Reinl discuss the links between economy and environment, before expanding on the concept of sustainable business development in the emerging green economy The authors go on to focus on regional small to medium-sized enterprises (SMEs), and the approaches that can be taken by business, state, semi-state, education and community stakeholders to engage SMEs in the green economy. The chapter debates the value of green innovativeness, before offering an overview of an incumbent regional stakeholder engagement development programme. This green innovation and future technology (GIFT) programme pursues the potential up-skilling of regional SMEs' green innovativeness via multidisciplinary cross-regional/national support structures and in doing so, assists in the development of the green economy. |