| Title |
From sustainability to customer loyalty: A case of full service hotels' guests |
| ID_Doc |
31256 |
| Authors |
Chen, RJC |
| Title |
From sustainability to customer loyalty: A case of full service hotels' guests |
| Year |
2015 |
| Published |
|
| DOI |
10.1016/j.jretconser.2014.08.007 |
| Abstract |
More hotels adopt ecofriendly practices and implement innovative technologies to reduce carbon footprints and increase a viable green image. Many hotel guests value hotels that offer up-to-date technology and demonstrate sustainability efforts through various sustainable programs. Previous studies investigated how ecofriendly practices would induce higher customer loyalty and increase the image of a hotel brand in the past decade and reported the benefits of implementing green efforts in hotels. This study, which included distributing surveys to over 1200 existing hotel guests in 2013-2014 in the southeastern United States, examined how technologies, innovations, and sustainable-effort-related factors have an impact on customer perceptions, selection decisions, experience, and post-experience. Published by Elsevier Ltd. |
| Author Keywords |
Ecofriendly practices; Innovation; Customer experiences |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000357608300028 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
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