| Abstract |
Since antiquity, human activity and technological innovations endanger environmental balance. Any new technology generates more business activity, leading to increased resource extraction and waste and directly menacing natural ecosystems. As a result, technological progress and economic growth are based on unsustainable practices. In the last few decades, ICT has accelerated and globalized business activity and many problems emerged as scarcity of natural resources, global warming, and population growth are only few of them. For less than 20 years, information technologies made the world smaller and smarter. ICT transformed all aspects of human life including business processes and practices, communication, logistics and transportation, learning, entertainment, commerce, and many others. The present research aims to outline some of the challenges to new technologies and IT/IS practices. It proposes a practice-oriented framework for adoption of green IT/IS strategy in companies. While literature is dominated by specific technological issues, businesses still miss the general vision of sustainable/green/clean technologies and how to adopt green IT/IS. Therefore, the discussion section of this chapter proposes an analysis of wider practices and initiatives leading to green IT/IS. |