| Title |
Managerial strategies for process innovation through the perspective of competition among supply chain members |
| ID_Doc |
31752 |
| Authors |
Chang, SH; Yue, JY; Wang, XY; Yu, BQ |
| Title |
Managerial strategies for process innovation through the perspective of competition among supply chain members |
| Year |
2021 |
| Published |
|
| DOI |
10.1016/j.jclepro.2021.126532 |
| Abstract |
This article considers a dynamic supply chain environment consisting of one manufacturer and two retailers. This paper aims to study a retailer facing the an upstream (manufacturer) while implementing technology innovation and facing another retailer (competitor) in competition in the same industry. Specifically, this paper studies how should the retailer choose the control strategies to gain an advantage over the competition? In the corresponding situations, how should the manufacturer optimize its strategies? The paper describes the problem as a Stackelberg game between the manufacturer and the retailers and a Nash game between the two retailers. Through careful study of analytical solutions and numerical cases, the study has drawn some conclusions of management significance. First, this paper abstracts the process innovation, and creatively characterises the manufacturer's mastery of green innovation technology during production through a dynamic process. This paper finds that process innovation is the optimal strategy for the manufacturer in the long-term operation. Second, the strategy of the manufacturer about process innovation is influenced by different strategies of different retailers and different market conditions. However, the manufacturer will obtain more benefit if the retailer with low advertising influence in the same industry occupies the main market. Finally, this paper mainly considers the advertising competition between retailers. The retailer with low advertising influence should make full use of the weapon of advertising publicity to improve its competitive advantages in the same industry. (c) 2021 Elsevier Ltd. All rights reserved. |
| Author Keywords |
Process innovation; Advertising; Differential games; Green innovation technology |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000672225100062 |
| WoS Category |
Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences |
| Research Area |
Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology |
| PDF |
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