| Title |
Innovations in Cosmetics Production: An Analysis of the Company's Strategic Approach (Lady'slab) |
| ID_Doc |
31792 |
| Authors |
Azali, NF; Sabar, R; Abdullah, R |
| Title |
Innovations in Cosmetics Production: An Analysis of the Company's Strategic Approach (Lady'slab) |
| Year |
2019 |
| Published |
|
| DOI |
|
| Abstract |
This study have been carried out to make sure that every cosmetic product manufacture are able to fullfill all the necessity effectiveness of the consumerise of innovation in their product. Green technology which has been applied as a strategic innovation carried out to lead the ability to strengthen the companies developing in order to motivate new ideas, design planing and proposed to increase the volume of marketing. The strategic approach adopted by the company is also identified to include aspects of strengths, weaknesses, opportunities and threats. By using SWOT analysis, the researchers identified the company's business activities, identify strengths and weaknesses of strategic use and see the opportunities and threats that can be implemented company. The findings help the company's management to determine the next strategy to enhance the company's ability to focus its resources and energy companies through a more effective innovation strategies for companies and products. |
| Author Keywords |
Innovation; cosmetics; green technology; swot analysis |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000620329700035 |
| WoS Category |
Business; Management |
| Research Area |
Business & Economics |
| PDF |
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