| Title |
The four facets of self-collection service for e-commerce delivery: Conceptualisation and latent class analysis of user segments |
| ID_Doc |
32357 |
| Authors |
Wang, XQ; Wong, YD; Teo, CC; Yuen, KF; Feng, XH |
| Title |
The four facets of self-collection service for e-commerce delivery: Conceptualisation and latent class analysis of user segments |
| Year |
2020 |
| Published |
|
| DOI |
10.1016/j.elerap.2019.100896 |
| Abstract |
With the rapid growth of e-commerce and technology-based self-services, consumers are increasingly encouraged to co-create individualised self-collection services. This study aims to conceptualise the multiple key facets of self-collection as viewed from consumers' perspectives and identify the latent consumer segments of the service. A total of 603 valid responses are collected, and the data are analysed using the latent class analysis. Adopting the paradigm of value co-creation, we conceptualised the self-collection service as service innovation, an empowerment tool, a green initiative and a value-based experience. Based on the conceptualisation, five latent segments of the service are identified, which are labelled as Patrons, Traditionalists, Self-enhancers, Green-lovers and Haters (from the largest to the smallest segment). By doing this, this study contributes to the literature by demonstrating the heterogeneity in consumers' participation patterns of value co-creation in e-commerce last-mile logistics. |
| Author Keywords |
E-commerce; Last-mile logistics; Value co-creation; Market segmentation; Latent class analysis |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000517564000004 |
| WoS Category |
Business; Computer Science, Information Systems; Computer Science, Interdisciplinary Applications |
| Research Area |
Business & Economics; Computer Science |
| PDF |
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