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Title From Waste to Luxury Fashion at Elvis & Kresse: A Business Model for Sustainable and Social Innovation in the Circular Economy
ID_Doc 3267
Authors Dominguez, MFO; Bhatti, YA
Title From Waste to Luxury Fashion at Elvis & Kresse: A Business Model for Sustainable and Social Innovation in the Circular Economy
Year 2022
Published Sustainability, 14, 19
DOI 10.3390/su141911805
Abstract Managing landfill waste is essential to sustainable resource utilization. With a focus on the luxury fashion industry, this paper highlights the role that sustainable and social innovations can play in reducing environmental waste and improving social outcomes. Elvis & Kresse is a purpose-driven case study, because it was founded to eradicate a problem that had thus far received little attention, namely the problem of disposing of end-of-life fire-hoses. From a business model and circular economy perspective, this article explains how the company's rescue-transform-donate model has helped to build a sustainable and socially oriented yet profitable luxury brand. The analysis of the case suggests that for scholars, the typical business model canvas merits some revision beyond the current business focus on the financial bottom line to account for the social and ethical dimensions. For practitioners, this case demonstrates how the circular economy can be compatible with luxury fashion by turning waste into durable, fashionable products.
Author Keywords business model; circular economy; sustainable innovation; social innovation; luxury fashion; waste
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000867304400001
WoS Category Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies
Research Area Science & Technology - Other Topics; Environmental Sciences & Ecology
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