| Title |
The Role of Big Data in The Sustainable Business Strategy |
| ID_Doc |
33996 |
| Authors |
Balashova, E; Sharipova, S |
| Title |
The Role of Big Data in The Sustainable Business Strategy |
| Year |
2019 |
| Published |
|
| DOI |
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| Abstract |
The relevance of predictive analytics is observed. The possibilities of using predictive analytics for business are analyzed. The sustainable business strategy is considered as one of the predictors of predictive analysis. Recommendations on the application of the sustainable development strategy for predictive modeling are given. |
| Author Keywords |
Big Data; predictive analytics; sustainable business development; strategy; the Dow Jones sustainability index |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000510675604071 |
| WoS Category |
Education & Educational Research; Management |
| Research Area |
Education & Educational Research; Business & Economics |
| PDF |
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