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Title Characterising B Corps as a sustainable business model: An exploratory study of B Corps in Australia
ID_Doc 34016
Authors Stubbs, W
Title Characterising B Corps as a sustainable business model: An exploratory study of B Corps in Australia
Year 2017
Published
DOI 10.1016/j.jclepro.2016.12.093
Abstract Although there have been several attempts to define a business model that prioritises sustainability, the initiatives do not involve a radical change to the prevailing business model. Sustainable business models are emerging that promise to transform the prevailing business model by prioritising positive social and environmental outcomes. Based on interviews with 14 Australian companies, this paper examines the B Corp model to enrich understanding of the characteristics of sustainable business models that align profit and societal impact. The paper found that the B Corp model has a socially and environmentally embedded mission and purpose, with a dominant objective of creating positive societal impacts for its stakeholders rather than maximising profit. B Corps internalise their social and natural contexts and attempt to engage in institutional work to provide thought leadership around sustainability and to drive change on a broader scale. Questions remain about the scalability of the B Corp model and whether it will be adopted by large, public listed companies to catalyse a shift in the current economic order, or whether it will remain a niche of small privately owned companies. (C) 2016 Elsevier Ltd. All rights reserved.
Author Keywords B Corps; Sustainable business model; Business model for sustainability; Hybrid business model; Social responsibility; Corporate sustainability
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000393249300030
WoS Category Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences
Research Area Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology
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