| Title |
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies |
| ID_Doc |
34025 |
| Authors |
Saura, JR; Palos-Sanchez, P; Herráez, BR |
| Title |
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies |
| Year |
2020 |
| Published |
Sustainability, 12, 3 |
| DOI |
10.3390/su12031003 |
| Abstract |
In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet. |
| Author Keywords |
sustainable digital marketing strategies; sustainable business models; sustainable management; social network analysis for sustainability |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000519135105002 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
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