| Abstract |
Environmental initiatives, having initially been mandated by legal obligations, in an effort to alleviate environmental issues in businesses, have begun to be addressed within the framework of various business models, resulting from emerging awareness from consumers and businesses of environmental issues. As in many businesses, hotels that include environmental impacts on their agenda, have started to incorporate environmental initiatives in their business strategies. The emphasis here is to ensure the continuity of the activities aimed at reducing environmental impacts within the scope of a sustainable business model. This study aims to propose a holistic conceptual model that integrates environmental entrepreneurship in hotels with the corporate social responsibility (CSR) model adopted as a sustainable business model under a single structure. In this context, by integrating environmental initiatives carried out in hotels into Caroll's corporate social responsibility model, a sustainable holistic structure in hotels has been created. To research the integration of environmental entrepreneurship in CSR sustainable business models in-depth, the explorative methodology was used and a qualitative research method was adopted. Findings in relevant literature suggest that all of the hotels under research regard environmental initiatives and sustainability as integral to CSR. Environmental initiatives in hotels are classified under the economic, legal, ethical, and philanthropic dimensions determined in the CSR model. According to the results, the most striking environmental initiatives were those that provided economic benefits, with 49.64%. Later, they were classified as environmental initiatives that provided a positive image with 28.35%, provided legal obligations with 15.44%, and were completely carried out with voluntary donations at 6.61%. As a result of the literature review and research findings, a holistic conceptual model has been proposed, that does not contain a causality relationship but will contribute to the development of a constructive scale in which the causality relationships can be tested in future studies in the scientific field. |