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Scientific Article details

Title Role of digital leadership towards sustainable business performance: A parallel mediation model
ID_Doc 34373
Authors Saddique, F; Ramzan, B; Sanyal, S; Alamari, J
Title Role of digital leadership towards sustainable business performance: A parallel mediation model
Year 2023
Published Journal Of Infrastructure Policy And Development, 7, 3
DOI 10.24294/jipd.v7i3.2416
Abstract After the pandemic (COVID-19), there is a dire need to gain a competitive advantage for tourism organizations which can be accomplished by implementing new technologies to facilitate sustainable healthier services. Given that, the study aims to shed light on the importance of digital leadership to improve sustainable business performance considering the parallel mediation of digital technology and digital technology support in the tourism sector of Pakistan. The sample population consists of technology-based tourism organizations in Pakistan. Cochran's formula was chosen for sampling, in which 37 organizations with 792 employees were selected for data through a random sampling technique. The collected data were analyzed through structural equation modeling, and findings reveal that digital leadership positively influences sustainable business performance. Furthermore, the mediating role of technological leadership support and digital technologies partially mediates the association between digital leadership and sustainable performance.
Author Keywords digital leadership; technological leadership; digital technologies; sustainable business performance; tourism
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Emerging Sources Citation Index (ESCI)
EID WOS:001117661700019
WoS Category Management
Research Area Business & Economics
PDF https://systems.enpress-publisher.com/index.php/jipd/article/download/2416/1808
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