| Title |
The Sustainable Interaction Analysis of Cause Marketing and Ethical Consumption in Electric Business Platform: Based on Game Theory and Simulation Analysis |
| ID_Doc |
34419 |
| Authors |
Zu, X; Yu, WP |
| Title |
The Sustainable Interaction Analysis of Cause Marketing and Ethical Consumption in Electric Business Platform: Based on Game Theory and Simulation Analysis |
| Year |
2018 |
| Published |
|
| DOI |
10.1007/978-3-319-59280-0_19 |
| Abstract |
Based on evolutionary game theory and simulation analysis, the paper studies the sustainable interaction of cause marketing in electronic business platform, which constructs the evolutionary game model of cause marketing and ethical consumption, and studies the existence and stability of the equilibrium in the four situation interaction system, and also verifies results by Netlogo. The main contributions are that ethical consumption is the precondition of sustainable cause marketing development, reducing costs is the key to promote sustainable interaction development, electric business platform should vigorously promote social responsibility consciousness, and promote the policy support. Finally the paper constructs the theory frame for the realization of benign sustainable interaction. |
| Author Keywords |
Cause marketing; Ethical consumption; The evolutionary game model; Simulated analysis |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S); Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000450663600019 |
| WoS Category |
Computer Science, Information Systems; Management; Operations Research & Management Science |
| Research Area |
Computer Science; Business & Economics; Operations Research & Management Science |
| PDF |
|