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Scientific Article details

Title Implementation of environmental sustainability in business: Suggestions for improvement
ID_Doc 34587
Authors Brennan, L; Binney, W; McCrohan, J; Lancaster, N
Title Implementation of environmental sustainability in business: Suggestions for improvement
Year 2011
Published Australasian Marketing Journal, 19, 1
DOI 10.1016/j.ausmj.2010.11.007
Abstract This paper discusses the options for implementing 'sustainable' environmental business strategies that are acceptable to a multiplicity of stakeholders. To evaluate the current situation in Australia a content analysis of the web pages for leading companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for business. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems. Crown Copyright (C) 2010 Published by Elsevier Ltd.
Author Keywords Sustainability; Corporate social responsibility; Business ethics
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Emerging Sources Citation Index (ESCI)
EID WOS:000215504600008
WoS Category Business
Research Area Business & Economics
PDF https://researchrepository.rmit.edu.au/view/delivery/61RMIT_INST/12246497380001341/13248404120001341
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