| Title |
Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs |
| ID_Doc |
34719 |
| Authors |
Marconatto, DAB; Barin-Cruz, L; Pozzebon, M; Poitras, JE |
| Title |
Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs |
| Year |
2016 |
| Published |
|
| DOI |
10.1016/j.jclepro.2016.03.038 |
| Abstract |
Respective literatures on sustainable business models (SBMs) and the bottom of the pyramid (BOP) share the assumption that organizations can contribute to value creation for both business and society. The premise of a win win solution for multiple stakeholders relies mostly on market-oriented solutions, giving little attention to the role that government programs and regulations may have in promoting such initiatives. At best, literature considers government as an obstacle to the development of SBMs in the BOP context In this paper, we challenge that view by presenting the case of the Ecoelce project, an SBM developed in the BOP context of Northeastern Brazil. We show that this project transformed a coercive pressure from the Brazilian government into a strategic opportunity and a source of shared value. We argue that the mobilization of native capability was key in this process. (C) 2016 Elsevier Ltd. All rights reserved. |
| Author Keywords |
Sustainable business model; Bottom of the pyramid; Native capability; Energy sector |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000378183900068 |
| WoS Category |
Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences |
| Research Area |
Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology |
| PDF |
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