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Title Is Green the Virtue of Humility? The Influence of Humble CEOs on Corporate Green Innovation in China
ID_Doc 35567
Authors Sun, DX; Zeng, SX; Lin, H; Yu, MC; Wang, LY
Title Is Green the Virtue of Humility? The Influence of Humble CEOs on Corporate Green Innovation in China
Year 2023
Published Ieee Transactions On Engineering Management, 70, 12
DOI 10.1109/TEM.2021.3106952
Abstract Facing severe environmental degradation around the world, green innovation is considered as an effective way to achieve sustainable competitive advantages. How to motivate firms to engage in green innovation is becoming increasingly important for both the practice and academics. Grounded in upper echelons theory, this study establishes a link between humble CEOs and corporate green innovation. The developed theoretical framework argues that CEO humility, an important but unexplored virtue and psychological trait, has positive effects on green innovation. Furthermore, we also propose that green business strategy mediates this relationship and the successful integration of marketing and technology could strengthen strategy implementation and make being green worthwhile. Supportive evidence is found for these ideas with empirical results based on a moderated mediation analysis of a sample of Chinese manufacturing firms. These findings extend the understanding of the importance of CEO characteristics for firm-level strategies and green achievements.
Author Keywords Green products; Technological innovation; Stakeholders; Psychology; Research and development; Sun; Pollution; CEO humility; green innovation; upper echelons theory
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000732667800001
WoS Category Business; Engineering, Industrial; Management
Research Area Business & Economics; Engineering
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