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Title Efficiency of consumer behaviour and digital ecosystem in the generation of the plastic waste toward the circular economy
ID_Doc 3610
Authors Khatami, F; Vilamová, S; Cagno, E; De Bernardi, P; Neri, A; Cantino, V
Title Efficiency of consumer behaviour and digital ecosystem in the generation of the plastic waste toward the circular economy
Year 2023
Published
DOI 10.1016/j.jenvman.2022.116555
Abstract A circular economy can help reduce the impact of plastic waste using reaction, resilient, and digital approaches. In addition, it can facilitate reducing plastic consumption. In this regard, consumer behaviour and digitalization are deemed to be two main factors that play major roles in the implementation of a circular economy of plastic waste. The idea of this paper is to understand the relevance of consumer behaviour and digital ecosystem effi-ciency on plastic waste at the country level. Hence, the efficiency of eight European countries in the generation of plastic waste was analysed using international databases and the statistical method of receiver operation char-acteristic (ROC). For this purpose, the dependent actual state variables were defined as plastic waste generations, and the independent test variables were defined as digital ecosystem and consumer behaviour factors. ROC plots for the determination of the area under the curve (AUC) indices were produced between the mentioned state and test variables. The results revealed that consumer behaviour increases the higher generation of plastic waste (AUC >0.6), indicating that consumer behaviours have high effectiveness on the generation of plastic waste in European countries. Furthermore, the results indicated that the digital ecosystem has a controlling role in the generation of plastic waste in the study area (AUC <0.5), indicating the digital ecosystem factors associated with the low generation of plastic waste. The overall consumer behaviour in the selected European countries showed an unskilled role regarding the higher generation of plastic waste, while the digital ecosystem context showed a mitigating role in decreasing plastic pollution. The confirmation of the research hypotheses leads to some managerial propositions for the circular economy of plastic waste in the area of consumer behaviour and digi-talization. The results propose an elaborated framework, including a reduction in waste generation, recycling in waste circulation, recovery in waste valorization, and efficiency in resource consumption by the digitalization of design technology and education in consumer behaviour for the circular management of plastic waste.
Author Keywords Plastic waste; Circular economy; Consumer behaviour; Digital ecosystem; European countries; Receiver operation characteristic (ROC)
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED)
EID WOS:000889855700005
WoS Category Environmental Sciences
Research Area Environmental Sciences & Ecology
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