| Abstract |
The concept of "creative village" in the city of Bandung, Indonesia is an effort to create qualitative changes in the slums through cultural and artistic approaches. A variety of creative endeavors transformed the village into a tourist destination and is attracting tourists, observers, and activists from different cities of the world. Visitors use digital technology and social media to share creative village information with audiences, who help by building a broader network. However, the sustainability of social media usage is not optimal. This chapter identifies and analyzes the existing obstacles and attempts to answer questions such as, why, despite having good internet connectivity, and despite the encouragement that social media can be utilized as an important promotional tool for the development of the creative economy, the creative village is failing to use social media to reach out to the broader public? |