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Title Effects of behavioral intention and dynamic capabilities on circular economy adoption and performance of tourism SMEs
ID_Doc 3950
Authors Khan, O; Bellini, N; Daddi, T; Iraldo, F
Title Effects of behavioral intention and dynamic capabilities on circular economy adoption and performance of tourism SMEs
Year 2023
Published Journal Of Sustainable Tourism, 31, 8
DOI 10.1080/09669582.2022.2066683
Abstract The present study in the context of circular tourism assesses the determinants of intention and behavior of 256 small and medium-sized enterprises (SMEs) using the partial least squares structural equation modeling (PLS-SEM). Our analysis shows that attitude, subjective norms, and perceived behavioral control of decision-makers positively affect SMEs' intention to adopt the circular economy (CE). Furthermore, SMEs' intention, perceived behavioral control, and dynamic capabilities positively, whereas barriers negatively, affect SMEs' behavior toward CE. The present study explicates that tourism SMEs though have positive intentions toward CE, yet most of them seem to be failing in adopting CE. This intention-behavior gap is occurring due to various contextual factors. Our analysis reveals that if dynamic capabilities are employed by tourism SMEs, then they might succeed in adopting CE, which would consequently improve not only their financial and environmental performance but also their reputation and relationship with stakeholders. The present study suggests some measures for circular tourism.
Author Keywords Barriers; circular economy; dynamic capabilities; PLS-SEM; sustainable tourism; theory of planned behavior
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Social Science Citation Index (SSCI)
EID WOS:000787219000001
WoS Category Green & Sustainable Science & Technology; Hospitality, Leisure, Sport & Tourism
Research Area Science & Technology - Other Topics; Social Sciences - Other Topics
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