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Scientific Article details

Title Data-driven Spatial Features Analysis Using Share of Voice in Commercial Area
ID_Doc 41311
Authors Wang, SM; Yang, W
Title Data-driven Spatial Features Analysis Using Share of Voice in Commercial Area
Year 2021
Published
DOI 10.1109/WOCC53213.2021.9603244
Abstract Smart city strategies are now incorporating new data analytic resources and techniques to respond to the demands created in the urban networks' processes. This research offers new insight into a data-driven approach to knowing the city phenomena based on open data. With the contribution of emerging big data technologies, we explore the real-time virtual settings of the Share of Voice (SOV) data collected from the Google reviews and check-in statistics during "popular times" from online searches and collected business establishment tallies during opening hours. The purpose of this research is to shed light on a more comprehensive method for the employment of technical tools along with established theories involving urban configuration. This research contributes to the interdisciplinary study of urban spatial features from data-driven intelligent city planning and development.
Author Keywords Data-driven Analysis; Share of Voice; Open Data; Google Review; Smart City
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Conference Proceedings Citation Index - Science (CPCI-S)
EID WOS:000858956300022
WoS Category Engineering, Electrical & Electronic; Optics; Telecommunications
Research Area Engineering; Optics; Telecommunications
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