| Title |
Analysis on Green Hotel Marketing Management under the Background of Circular Economy |
| ID_Doc |
4773 |
| Authors |
Song, XY |
| Title |
Analysis on Green Hotel Marketing Management under the Background of Circular Economy |
| Year |
2013 |
| Published |
|
| DOI |
10.4028/www.scientific.net/AMM.291-294.1478 |
| Abstract |
With the accelerating of development of the society, science and technology innovation, circulation, and green environment protection has become the tendency; green hotel has become the marketing objective for tourism industry In adhere to the path of sustainable development, in the global green wave driven, creating hotel green marketing model is the way, which the hotel industry must implement. Therefore, taking green marketing model has become the most important thing to do, the hotel has to strengthen the green marketing management, cultivate people's green consciousness and consumption spirit, so as to achieve the common development of enterprise and society. |
| Author Keywords |
circular economy; green marketing; marketing management |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Science (CPCI-S) |
| EID |
WOS:000320478400283 |
| WoS Category |
Energy & Fuels; Materials Science, Multidisciplinary |
| Research Area |
Energy & Fuels; Materials Science |
| PDF |
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