| Abstract |
More and more people today are asking why you own something you only need for a while. The original idea of a shared economy (SE) was really as simple as going back to the very roots of the economy. The owners will rent their unused resources and capacities, make money on them and the whole system will be a bit more efficient. Thanks to modern digital technologies that have minimized transaction costs, they have made everything cheaper, simpler, faster - and, importantly, made it possible to share on a previously unimaginable scale. The essence of SE is not only the sharing of things, but also the added value it brings. A shared thing is much more useful to the owner, the community, and society as a whole than the one that lies idle. Therefore, there is often talk of a completely new socio-economic system of material and human resources and their use. The key role is played by intermediaries who connect completely unknown people thanks to modern means of communication, usually in the form of Internet applications. It is their involvement and the extent to which they achieve that fundamentally distinguishes the shared economy from ordinary neighborhood bailouts. The main driving forces of SE are modern technologies. The fact that SE is significantly "greener" and greener also has a big impact on SE's popularity. With the advancement of ecological awareness, especially among the younger generation, their desire to consume as much as the older years decreases. However, according to surveys, sharing appeals to the majority of the population - four-fifths of respondents in a survey by the consulting company PwC said that they believe that SE makes life easier. The purpose of the study is the need to launch long-term regular SE research, at least at European level. The ongoing project "The Future of the Shared Economy in the Economic System" at the University of Finance and Administration in the Czech Republic responds to insufficient research on SE issues. The general rise in the cost of living (especially in large urban areas) will lead to an increasing need for more people to use different forms of sharing. From the intergenerational change, we will move on to a new understanding of economics (using the ideas of SE and CE - circular economics). These trend factors need to be addressed through the design of new business models. Awareness, awareness of personal influence on the functioning of society / planet / environment will have a primary influence on the way people behave. CE will gradually replace the linear economy. In the context of "evolutionary development", it is a matter of time before most companies adopt these ideas and ways of doing business. The survey showed that the willingness of Czech companies to share not only office space, but especially knowledge / know-how and skills. This is probably the most important finding. Sharing intangible assets. |