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Scientific Article details

Title Digital capabilities and market competitiveness: the two-fold mediation of internal and external drivers
ID_Doc 5608
Authors Rehman, FU
Title Digital capabilities and market competitiveness: the two-fold mediation of internal and external drivers
Year 2024
Published
DOI 10.1108/EBR-02-2024-0088
Abstract PurposeThis study evaluates the two-way relationship between digital capabilities and market competitiveness along with the twofold mediation of circular economy, business model innovation (BMI) and energy policies based on the dynamic capability and ecological modernization theories.Design/methodology/approachData were compiled through questionnaire-based survey from the top management of new ventures and evaluated through partial least squares structural equation modeling to find results.FindingsThe study discovered a two-way relationship between digital capabilities and market competitiveness among new ventures along with the twofold mediation of circular economy and BMI. Surprisingly, the energy policies have no twofold mediation.Practical implicationsThe findings have important implications for policy and guide the practitioners to focus on digital efficiencies to attain higher competitive advantage in the light of environmental initiatives.Originality/valueAlthough past research has paid wide attention to the defined factors, but to the best of the author's knowledge, this is the first study in these domains.
Author Keywords Digital capabilities; Market competitiveness; Circular economy; Business model innovation; Energy policies
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Emerging Sources Citation Index (ESCI)
EID WOS:001249910600001
WoS Category Business
Research Area Business & Economics
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