| Abstract |
In response to the global warming, environmental degradation, volatile resource prices, climate changes, scarcity of water & energy resources and global challenges, a circular economy (CE) offers huge business opportunities to have greener products with adequate response from the consumers. The pioneering companies are now leading the way on a circular economy, but to drive broader changes it is critical to collect. and share data, spread best practice, invest in innovation and encourage consumers with adequate green product information. Therefore, this study attempts to investigate whether any awareness creating message either from the government, enterprises or media influences consumer behavior toward buying green products. The finding explored positive responses of the consumer toward ecological behavior and green purchase intention. This study argued that widespread implementation of circular-economy approaches would require profound changes in industrial practice and patterns of consumption. |