| Title |
Circular agri-food approaches: will consumers buy novel products made from vegetable waste? |
| ID_Doc |
5790 |
| Authors |
McCarthy, B; Kapetanaki, AB; Wang, PJ |
| Title |
Circular agri-food approaches: will consumers buy novel products made from vegetable waste? |
| Year |
2019 |
| Published |
Rural Society, 28, 2 |
| DOI |
10.1080/10371656.2019.1656394 |
| Abstract |
This article discusses the challenges associated with managing waste in the horticultural sector by presenting the circular economy framework as a solution to the problem of food waste. The research focuses on consumers' role and value adding as one strategy that transforms food waste for reuse in accordance with a circular economy. A structured questionnaire was collected from a sample (n = 330) of Australian households to assess consumers' willingness buy food derived from underutilised biomass. The survey found half of the sample was willing to buy value-added food. Helping Australian farmers was the top-ranking factor driving demand. Awareness of the food waste problem is significant in distinguishing consumers who are willing to buy value-added food from those who are not. Marketing recommendations for communication design a circular economy are to stress empathy and care for farmers and highlight the consequences of food waste for both the natural environment and people. |
| Author Keywords |
Consumer attitudes; circular economy; food waste; valued-added food |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Emerging Sources Citation Index (ESCI) |
| EID |
WOS:000489308200001 |
| WoS Category |
Sociology |
| Research Area |
Sociology |
| PDF |
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