| Title |
Is Corporate Environmental Responsibility A Meaningful Factor For Romanian Consumers? |
| ID_Doc |
63471 |
| Authors |
Strat, VA; Grosu, FS; Murafa, C; Chicu, N; Zgura, ID |
| Title |
Is Corporate Environmental Responsibility A Meaningful Factor For Romanian Consumers? |
| Year |
2022 |
| Published |
Economic Computation And Economic Cybernetics Studies And Research, 56, 4 |
| DOI |
10.24818/18423264/56.4.22.04 |
| Abstract |
The article explores Romanian customers' perceptions and behavior regarding enterprises' involvement in sustainability-related processes and actions geared towards climate action. Based on the 2 hypotheses outlined by the authors, the study uses a hierarchical clustering methodology having a sample of 1002 consumer data points collected at the national level. The authors grouped Romanian counties into 5 clusters by addressing 4 dimensions and 11 individual items on socio-economic characteristics such as: economic development, education and culture, health and infrastructure. The main results showed that companies are being perceived by citizens from all development clusters as bearing the highest responsibility for the wellbeing of the planet, yet their green messages have the highest appeal in clusters with higher general development levels. However, surprisingly, from a double materiality viewpoint, corporations' good influence on the environment and society appears to be rewarded the most by customers with relatively little socio-economic capital -the biggest number of consumers who use their wallets to reward corporate sustainability are the ones with low socio-economic development. |
| Author Keywords |
customer behavior; sustainability; environment; eco-friendly consumers; green deal |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:000925861000004 |
| WoS Category |
Economics; Mathematics, Interdisciplinary Applications |
| Research Area |
Business & Economics; Mathematics |
| PDF |
https://doi.org/10.24818/18423264/56.4.22.04
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