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Title Supply Chain-Based Business Model Innovation: The Case of a Cross-Border E-Commerce Company
ID_Doc 65247
Authors Wang, Y; Jia, F; Schoenherr, T; Gong, Y
Title Supply Chain-Based Business Model Innovation: The Case of a Cross-Border E-Commerce Company
Year 2018
Published Sustainability, 10.0, 12
DOI 10.3390/su10124362
Abstract Cross-border e-commerce has gained increasing popularity globally and thrives under the backdrop of the 'One Belt One Road' policy of China, which resonates with UN's sustainable development goals targeting countries in the South. In this study, we investigate Zongteng, which is one of the first cross-border e-commerce companies in China, to assess how supply chain innovation activities can become core to a firm's business model innovation. Data were collected from Zongteng senior managers, internal company documents, and open online resources. We found that the firm needed changes in its business model, which brought new participants into the business ecosystem and changed their respective positions. We further identified three types of supply chain localisations in cross-border e-commerce for export markets (sales, warehousing, and R&D localisation), which the company's establishment of overseas warehouses enabled. The three localisation strategies serve as the driving force and the main business model innovation in cross-border e-commerce. This study contributes to the supply chain innovation literature by proposing that overseas warehouses, bonded warehouses, and supply chain finance are capabilities that form part of the business model innovation in cross-border e-commerce.
Author Keywords supply chain innovation; business model innovation; cross-border e-commerce; business ecosystem
Index Keywords Index Keywords
Document Type Other
Open Access Open Access
Source Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI)
EID WOS:000455338100028
WoS Category Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies
Research Area Science & Technology - Other Topics; Environmental Sciences & Ecology
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