| Title |
Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses |
| ID_Doc |
65399 |
| Authors |
Alsheref, FK; Khairy, HA; Alsetoohy, O; Elsawy, O; Fayyad, S; Salama, M; Al-Romeedy, BS; Soliman, SAEM |
| Title |
Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses |
| Year |
2024 |
| Published |
Sustainability, 16.0, 12 |
| DOI |
10.3390/su16125267 |
| Abstract |
Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths. |
| Author Keywords |
green organizational identity; sustainable competitive advantage; green ambidexterity; green internal marketing; tourism and hospitality businesses |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED); Social Science Citation Index (SSCI) |
| EID |
WOS:001256580000001 |
| WoS Category |
Green & Sustainable Science & Technology; Environmental Sciences; Environmental Studies |
| Research Area |
Science & Technology - Other Topics; Environmental Sciences & Ecology |
| PDF |
https://www.mdpi.com/2071-1050/16/12/5267/pdf?version=1718899270
|