Abstract |
Sustainable development has emerged by the raised awareness that natural resources consumption has led to ecosystem degradation and damaged populations' social conditions. Entrepreneurship has been included as an alternative for implementing sustainable development strategies hoping that a shift towards more sustainable products and services will stabilize the development model. The objective of this paper is to analyze the strengths and opportunities of sustainable entrepreneurship in Colombia. To that end, a document review was conducted, focusing on documents prepared in and/or related to the Colombian context. The Scielo, Dialnet plus, JSTOR, proposal, ScienceDirect, EBSCO Academic Search Ultimate, EBSCO Business Source Complete, Emerald Insight databases were consulted, and Colombian universities' domestic journals and repositories were reviewed. The review concluded that the Colombian entrepreneurship system did incorporate elements at the macro, medium, and micro levels, which constitute strengths while allowing the transition towards sustainability. Among those elements, there are paradigms, regulations, networks, public authorities, policies, and institutions that promote sustainable entrepreneurship and facilitate financing thereof, the niches where innovative ideas and projects, among others, are born. Regarding opportunities for improvement, methodological aspects in assessing business plans need adjusting to include social and environmental factors, and government entities need to provide more significant support and assistance to sustainable entrepreneurs. |