| Title |
Driven by personal or environmental gains? Investigating consumer motives behind purchasing long-lasting products |
| ID_Doc |
65687 |
| Authors |
Jacobs, K |
| Title |
Driven by personal or environmental gains? Investigating consumer motives behind purchasing long-lasting products |
| Year |
2023 |
| Published |
|
| DOI |
10.1016/j.jclepro.2022.135505 |
| Abstract |
This study investigates the psychographic antecedents of consumers' preference for product longevity when purchasing electrical home appliances. The motivational factors behind this preference are determined by using a conceptual model that combines Lancaster's consumer theory with theory of planned behaviour and theory of basic human values. The analysis is built on survey data collected from a population-representative sample of 499 German consumers. Using structural equation modelling, it is found that consumers' preference for a long product lifetime is fostered by a respective positive attitude, but only if it is driven by personal rather than environmental gains. Furthermore, biospheric values enhance both attitude types, while stimulation values inhibit them; hedonic values only enhance attitude based on personal gains. Therefore, business practitioners are advised to communicate the personal benefits of long-lasting electrical home appliances and promote business models for product longevity that account for product variety and up-to-dateness. Policymakers should further develop educational measures to strengthen biospheric values and pro-environmental attitudes towards product longevity in society. |
| Author Keywords |
Consumer preference; Product longevity; Structural equation modelling; Sustainable consumption; Theory of basic human values; Theory of planned behavior |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Science Citation Index Expanded (SCI-EXPANDED) |
| EID |
WOS:000904340200001 |
| WoS Category |
Green & Sustainable Science & Technology; Engineering, Environmental; Environmental Sciences |
| Research Area |
Science & Technology - Other Topics; Engineering; Environmental Sciences & Ecology |
| PDF |
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