| Title |
Benchmarking marketing capabilities for sustainable competitive advantage |
| ID_Doc |
65992 |
| Authors |
Vorhies, DW; Morgan, NA |
| Title |
Benchmarking marketing capabilities for sustainable competitive advantage |
| Year |
2005 |
| Published |
Journal Of Marketing, 69.0, 1 |
| DOI |
10.1509/jmkg.69.1.80.55505 |
| Abstract |
Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage. |
| Author Keywords |
|
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Social Science Citation Index (SSCI) |
| EID |
WOS:000226189500006 |
| WoS Category |
Business |
| Research Area |
Business & Economics |
| PDF |
|