| Title |
Possibility Of Implementing Balanced Scorecard Model In Micro-Enterprise'S Business |
| ID_Doc |
66107 |
| Authors |
Stavlic, K; Galic, KP |
| Title |
Possibility Of Implementing Balanced Scorecard Model In Micro-Enterprise'S Business |
| Year |
2017 |
| Published |
|
| DOI |
|
| Abstract |
Micro-enterprises with their numerousness and business specificities are of great importance for the Croatian economy. In key strategic documents of the Republic of Croatia micro-enterprises have their place and a role as holders of realization of certain strategic objectives at the national level. Namely, at a national level strategic documents have been adopted in which target values and indicators are set based on which the effectiveness and implementation of the strategic goals will be evaluated for the strengthening of the economy, industry development, innovativeness strengthening and the acquisition of necessary knowledge and skills for creating the conditions for a successful and sustainable business. Holders of activities for realizing specific strategic objectives are also micro enterprises, which, if the focus themselves to contribute with their success to the realization of the strategic objectives set at national level, can improve their performance. One way to ensure this is to implement the Balanced Scorecard model (BSC model) and to improve business performance via implementation of their strategic direction and thereby enable themselves to actively participate in strengthening the entrepreneurial activities at the local, regional and national market. This paper presents an overview of research on the possibilities and limitations of implementing the BSC model in the business of micro-enterprises for the purposes of improving business performance. The aim of this paper is to analyse the possibilities of implementing the BSC model in the business of micro-enterprises. A review of some previous research and criticism on this subject, it was concluded that the application of the BSC model in micro-enterprises is a rather limited, but with the adaptation of the model it is possible to apply this model for measuring and monitoring business performance of micro-enterprises. |
| Author Keywords |
Balanced Scorecard model; business management; micro-enterprise; limitations of the BSC model implementation in micro-enterprises |
| Index Keywords |
Index Keywords |
| Document Type |
Other |
| Open Access |
Open Access |
| Source |
Conference Proceedings Citation Index - Social Science & Humanities (CPCI-SSH) |
| EID |
WOS:000445028500112 |
| WoS Category |
Area Studies; Economics; Regional & Urban Planning |
| Research Area |
Area Studies; Business & Economics; Public Administration |
| PDF |
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