| Abstract |
Problem statement and research aim. The modern model of social policy implemented in many countries, both at the macro (state) and the micro (companies) levels shows low efficiency. The lack of serious systemic shifts in social sector, growth of social risks testify the crisis of the idea and practice of a social state, give grounds to skeptical assessment of corporate social performance effects. The latter necessitates rethinking the prevailing notions and theories, the formation of new research approaches, bringing the objectives and content of corporate social policy (CSP) into line with the modern challenges and risks, the implementation of a new model of CSP in practice. The article shows the features of corporate social performance of major international and Russian companies, the reasons for its poor results, substantiates the necessity of transformation of the goals and content of CSP, reveals the basic principles and directions of CSP version 2:0. adequate to the conscious economy principles. Research methods used. The propositions and conclusions of the paper are based on the modern corporate social responsibility (CSR) and sustainable development conceptions, the comparative analysis of scientific research approaches used and the results of studies of corporate social practices of Russian and international companies conducted by Russian and foreign research centers in the years 2004-2015, as well as on the results of research carried out at Economics Faculty of St. Petersburg State University in the years 2008-2015, aimed at identifying the characteristics features of Russian companies social policy. Main results and findings. The authors conclude on the necessity of CSP reconceptualization (one of its directions should be the integration of CSR, CSP and sustainable development issues); bringing the objectives and content of CSP in compliance with the modern challenges and risks; the implementation of a new CSP model in the Russian companies practice. For its formation should be solved a set of interrelated problems of theoretical and applied research, such as the instrumentalization and operationalization of CSP, its professionalization and institutionalization. Their solution requires the joint efforts of academic, professional and business communities. Practical implication. The results could be the basis for CSP reconceptualization and the formation of the modern CSP model. |